From Dell’s Ideastorm FAQ:
How can I get people to notice my idea?
The content must be interesting and relevant to other Dell customers and Ideastorm users. Once you have an interesting idea, it is important to have an eye-catching title and a good summary. If the title doesn’t catch people’s attention, they’ll never know that the idea was great.
You don’t have to be a Dell customer to participate and just like Digg and Yahoo’s new Suggestion Board, there is of course a lot of voting involved.
If you visit the Ideastorm site you’ll notice one of the Salesforce Powered By APPEXCHANGE icons on the right. When I saw it was being served from s3.crispynews.com I did a little digging and found CrispyIdeas, a place where you can create your own community news site.
Here’s more discussion on Enríque Dans’ blog, linked to in English courtesy of some Google machine transaltion.
